Global lead generation tool for recruiters
The challenge

8LEGS is an application that is a first of its kind to help the global recruitment industry do new business development and find new clients that are recruiting by using spidering and scraping technology and boolean search criteria.
Many companies now post their jobs on their own website and 8LEGS helps the recruitment industry know when these jobs are posted.
Something so new in the market needed to stand out and assert itself as the market leader.
The solution

Creating a logo based around the idea boolean search, represented in the logo with overlapping circles. 

A pulsating brand element which represents constant updates and real time job information and the motion of thousands of pages of websites being searched through. The motion represents the speed and ease of using 8LEGS.
8LEGS – logo, branding, brand identity, visual identity, motion
8LEGS – logo, branding, brand identity, visual identity, motion

Bespoke animated icons were designed.

8LEGS – logo, branding, brand identity, visual identity, motion
8LEGS – logo, branding, brand identity, visual identity, motion
8LEGS – logo, branding, brand identity, visual identity, motion
Credits

Client
8LEGS / Lewis Paige Recruitment
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Brand Design + Motion Design
Andy Lawrence
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